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嘉施通

国产润滑油品牌的弯道超车

背景:

       北京赛道润滑油有限公司是一家集科研、制造、营销、服务于一体的综合性实体。公司主要从事各种汽车、摩托车、工业机械作业用润滑油、润滑脂、刹车油、防冻液、添加剂及车辆用相关石油制品的生产和销售。公司占地面积30000平方米,设有先进的热载体调和设备可满足每年10万吨的市场需求,完 备的化验、检测设备可满足全国各个市场对产品的质量要求,生产配备了先进的自动化灌装线,保证了产品计量方面的标准化,公司的一次性原料存储能力可达万吨以上。
Background:
       Beijing track lubricants Co., Ltd. is a comprehensive entity that integrates research, manufacturing, marketing and service. The company mainly engaged in the production and sale of oil, grease, brake oil, antifreeze, additives and related petroleum products for vehicles, motorcycles and industrial machinery. The company covers an area of 30000 square meters, equipped with advanced heat carrier and equipment to meet the market demand of 100 thousand tons per year. The complete testing and testing equipment can meet the quality requirements of the products in every market of the country. The production is equipped with advanced automatic filling line, which ensures the standardization of product measurement, and the company's one-time raw material storage capacity can reach more than ten thousand tons.
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洞见:

       我国润滑油行业将迈入品牌时代,汽车后市场主流消费用润滑油95%为国产润滑油,在我国润滑油市场核心产品同质化越来越严重的市场环境下,国内润滑油市场的竞争已逐步由产品竞争时代进入品牌竞争时代,建立高端、强势的品牌是企业在竞争中求生存与发展的基础。随着国内品牌的强势崛起、价格压得很低的小品牌的蜂拥而入,润滑油市场竞争日趋白热化,原有的市场竞争格局正在发生改变。
Insight:
        China's lube oil industry will enter the brand era. The mainstream consumption of the automobile market is made of 95% lubricating oil in China. In the market environment where the core products of the oil market are homogenized more and more seriously, the competition of the domestic lubricating oil market has gradually entered the era of brand competition from the era of product competition, and the establishment of high-end and strong brands is the survival and development of the enterprises in the competition. Basics。 With the strong rise of domestic brands and the flocking of small brands with low price pressure, the market competition of the lubricating oil market is becoming more and more hot, and the original market competition pattern is changing.

解决:

       先知中国为润滑油品牌词语战略的名称创意理念源自于“博施济众,通达无限”。“嘉”意为善,美:嘉言。嘉宾。夸奖,赞许:嘉奖。嘉许。嘉勉;“施”实行:施展。给予:施礼。施诊。施恩;“通”有懂得,彻底明了:通晓。通彻。通今博古。嘉施通,名称现代大气,格调不凡,寓意企业格局远大,博施济众,通达无限,积极推动国产润滑油品牌的弯道超车,为中国润滑油品牌走向龙头奠定坚实基础。该名称构思巧妙,立意深远,与同行业品牌名称区隔明显,有利于品牌度和美誉度的快速提升。 
Solution:
       The strategy of creative ideas from "unlimited access liberally". "Jia" means good, beauty: Jiayu. Distinguished guest。 Praise, praise: praise. Commendation. Jiamian; "Shi": their implementation. Give a salute. Consulting. Sean, "Tong" understands thoroughly and understands thoroughly. Thorough. Conversant with things present and past。 Jia Shi Tong, the strategy of the modern atmosphere, uncommon style, implied that the pattern of enterprises is big, the public is open to unlimited, and actively promotes the curve overtaking of domestic lubricating oil brand, laying a solid foundation for the Chinese lubricating oil brand to go to the world. The strategy is ingenious, far-reaching, and distinct from the brand strategy of the same industry, which is conducive to the rapid promotion of brand awareness and reputation.

Perspectives

巨立电梯

巨立电梯

  关于 苏州巨立电梯有限公司位于昆明市。它是专业从事电梯设计、制造、销售

华爵

华爵

   经过双方的多次沟通,王力集团更终选定“华爵”一名,名称华贵典雅、格

拜博

拜博

  项目背景: 拜尔是一家集口腔医疗、医疗机构投资、医院经营管理、医疗器械营

Work

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