各大IT公司的起名缘由
本文讲述了微软,GOOGLE,APPLE,SONY等大的原由,看看这些霸气的名字是怎么来的,或者以后开个公司,会有所用呀,呵呵,不知道ICEBIN算不算一个品牌,但名字虽好,一个公司的产品,文化,人才等才是真正有竞争力的因素。
成功不单单是从起名开始的。很多人有同样的名字,却走了不同的路。
Yahoo!
The word was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.
Xerox
The Greek root "xer" means dry. The inventor, Chestor Carlson, named his product Xerox as it was dry copying, markedly different from the then prevailing wet copying.
Sun Microsystems
Founded by four Stanford University buddies, Sun is the acronym for Stanford University Network.
Sony
From the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.
Sony
"Systems, Applications, Products in Data Processing", formed by four ex-IBM employees who used to work in the 'Systems/Applications/Projects' group of IBM.
Red Hat
Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. He lost it and had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone!
Oracle
Larry Ellison and Bob Oats were working on a consulting project for the Central Intelligence Agency (CIA). The code name for the project was called Oracle (the CIA saw this as the system to give answers to all questions or something such).
Motorola
Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was called Victrola.
Microsoft
It was coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.
Lotus
Mitch Kapor got the name for his company from the lotus position or 'padmasana.' Kapor used to be a teacher of Transcendental Meditation of Maharishi Mahesh Yogi.
Intel
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.
Hewlett-Packard
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
Hotmail
Founder Jack Smith got the idea of accessing email via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casings.
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饿了么星选外卖总经理魏总先知中国的词语战略+强大原型非常实用,实际证明好名字确实是品牌要素中更重要的部分,后期的全案策划给品牌发展提供更大的支持。尤其在整合创 意及设计方面,让品牌形成了系统的竞争力。
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远洋集团品牌总监金悦在先知中国合作过程中,团队的专业能力及服务态度都非常值得肯定,名称及设计的后期应用效果也非常有竞争力,为远洋养老项目及 LAVIE的售前、售中和售后都提供了强有力的支持。