CITIC Bank (601998.SH, 0998.HK)，founded in 1987, formerly known as CITIC Industrial Bank, is one of China's earliest established commercial banks after reform and opening up and the first to participate in domestic and renowned at home and abroad. With the rapid development of China's economy, it officially changed its name to "China CITIC Bank." China CITIC Bank was awarded "Best Joint Stock Commercial Bank" title in the 2008-2010 financial institutions medals table "Golden Dragon Award" in two consecutive years organized by "Financial Times" Chinese Academy of Social Sciences.
Facing the reality that Internet companies seek to enter the financial sector, many banks are very passive and just react by imitation, only CITIC Bank uses its large data to build qualified user experience, which attracts the attention of the public. They are not simply following the practice of the Internet, but turning to something more deep and transform them into its own business. CITIC achieved innovation oriented from market demand on the basis of the introduction of digestion and absorption. In order to promote the healthy development of a comprehensive brand, CITIC cooperated with Wevin China and hopes to create a new brand image supported by Wevin’s brand integrated design platform.
Professor Sihan was invited to be the consultant of CITIC Bank brand, covering source identification, brand slogan and brand communication and other aspects of communication design, professor Sihan will explain the cultural values in the speech which was very enlighten - "China CITIC Bank shows integrity, Chinese seal was called Xi in ancient China which is a symbol of power and dignity, the seal is the result of thousands of years of Chinese culture which shows Chinese people's wisdom and positive pursuit; the main color of the seal is red which shows growth and development. "Professor Sihan’s rigorous and detailed analysis helps CITIC bank to understand the culture is the origin of brand development, and apply cultural factors into the Internet business innovation practice.