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锦厚

锦绣前程 厚德载物

背景:

      纺织工业是我国国民经济传统支柱产业、重要的民生产业和国际竞争优势明显的产业。纺织行业的发展对于促进国民经济发展、繁荣市场、吸纳就业、增加国民收入、加快城镇化进程以及促进社会和谐发展等方面具有十分重要的意义。我国加入 WTO 以后,在国内外市场需求的强劲推动下,纺织行业快速发展,行业规模和经济效益持续增长。2006 年至 2016 年,我国纺织工业规模以上企业工业增加值年均复合增长率 9.48%,主营业务收入年均复合增长率 10.67%,利润总额年均复合增长率 15.15%。企业作为一个老牌工装面料企业,多年来诚信经营,具有一定的行业影响力。此番升级改造,意在品牌化经营,以优质产品、及时服务,重新树立打造企业品牌,延续口碑。 
Background:
      The textile industry is the traditional pillar industry of our national economy, the important industry of the people's livelihood and the obvious international competitive advantage. The development of textile industry is of great significance for promoting the development of national economy, prospering the market, absorbing employment, increasing national income, accelerating the process of urbanization and promoting the harmonious development of society. After China's entry into the WTO, the textile industry has developed rapidly with the strong impetus of domestic and foreign market demand, and the industry scale and economic benefits continue to grow.As an old enterprises of industrial fabric, the enterprises have been operating in good faith for many years and have a certain industry influence. This upgrade is intended to be brand - oriented, with high quality products and timely service, to build up the brand of enterprise, and to continue the word of mouth.

洞见:

      据工信部统计数据显示,2016年全国纺织纤维加工量达到5420万吨,同比增长2.3%,占全球纤维加工总量50%以上,根据纺织工业“十三五”发展规划预计,未来四年中国的纤维加工量将会以每年100-200万吨的速度持续增长,并于2020年达到6000万吨,增幅稳定在3.5%。中国已然是世界最大的纺织品加工国,同时,中国也是世界上最大的纺织品出口国。近年来,全球产业用纺织品纤维加工量增速是全部纺织纤维加工量增速的两倍左右。根据联合国相关机构预测,到2050年,全球68%的纺织纤维将用于产业用纺织品。而我国产业用纺织品行业快速发展,市场应用不断拓展,质量效益不断改善,成为纺织工业主要经济增长极,为满足消费升级需求,加快纺织工业结构调整,促进国民经济相关领域发展作出积极贡献。我国已成为全球最大的产业用纺织品及非织造布的生产国、消费国和贸易国。
Insight:
      According to the ministry statistics show that the amount of processing the textile fiber in 2016 reached 54 million 200 thousand tons, an increase of 2.3%. China is already the largest textile processing country in the world, and China is also the largest exporter of textiles in the world.In recent years, the growth of the global industrial textile fiber processing volume is about two times the growth rate of the whole textile fiber processing volume. According to the United Nations related agencies, it is predicted that by 2050, 68% of the world's textile fibers will be used for industrial textiles. While China's textiles industry rapid development, market applications continue to expand, continuously improve the quality and efficiency of textile industry, become a major economic growth pole, to meet consumer demand to upgrade, accelerate the structural adjustment of the textile industry, to make a positive contribution to promote the development of related fields of national economy. China has become the largest producer, consumer and trading country of the world's largest industrial textiles and nonwovens.

解决:

      介于产业用纺织品市场应用不断拓展,企业转型升级,将在更多的市场领域树立企业品牌及口碑,先知中国命名实验室注重企业经营文化,为企业及品牌命名为“锦厚”。这一源于“锦绣前程 厚德载物”的命名,即表达了企业以德为本,厚积薄发,不仅关注企业产品品质,更关注经营之本,始终以品德为先,弘毅宽厚,稳步发展。“锦厚”字义深厚,具有企业经营之道,表达了企业为客户带来的锦绣产品,满足客户诸多需求,且传递企业宅心仁厚,终坚持产品的高品质,充分赢得客户信赖,促进企业快速发展。
Solution:
      Owing to the industrial textile market is expanding, and the enterprise is transforming and upgrading,The enterprise will set up brand and word of mouth in more market areas,the WeWin naming team Pay attention to the enterprise management culture and name the enterprise and brand as "JinHou".This name comes from "bright prospect moral development ",mean the expression of the enterprise to de centered, and accumulate steadily, not only pay attention to the quality of their products, pay more attention to the management, always to the moral first, staunch and sincere and steady development.”JinHou" has profound meaning, the way of enterprise management, and the expression of splendid enterprises to bring customers products to meet customer demand and transfer enterprise many, a good heart, always adhere to the high quality of products, to win the trust of customers, to promote the rapid development of enterprises.

Perspectives

奥蔻取名

奥蔻取名

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

韩国LG华奥斯

韩国LG华奥斯

  韩国LG华奥斯这个公司名称给人一种高贵典雅的感觉,先知为其取名时首先考虑到它是建筑装饰行业最大规模的公

首辰起名

首辰起名

  首辰作为一个公司名称,能够带给人一种充满希望的感觉,象征着一种活力与追求,充满了奋斗与拼搏的色彩。

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方 向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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