O HUI is South Korea's LG's high-end cosmetics brand, a unique botanical ingredients and efficacy of cutting-edge technology as the core concept, and has always manufactured to comply with the spirit of Asian skin products, combined with the laws of nature and modern science and technology, shaping modern beautiful dream. The LG enter the Chinese market is another strategic move, understood the importance of localization strategy.
LG in the multi-contrast, eventually named this localization project delivery Wevin. early in the mission on the LG course of development in the Chinese market on a detailed combing, O HUI brand names that localization is the only way to open the Chinese market, this name will be required to accept the habit of Chinese cultural sphere as the primary audience considerations, and to carry the spirit of the brand concept, and highlight the attributes of the industry.
Subsequently, The domestic market cosmetics brand were analyzed by Wevin and found the majority of European and American brands in the Chinese market is not high degree of localization and brand LOGO mainly English words as the main element, Wevin did not order along such a model, but focus on the policy as "both modern and traditional" direct access "O HUI" the Voice - "Europe LOH." The name sounds soft, meaning concise, and very oriental flavor, making the brand connotation and product characteristics have been completely achieved.