SK Oˊ2nd is a top fashion clothing brand, the perfect fusion of fashion elements and exquisite design, in color, romantic, creative, playful, delicate characterized by, on behalf of urban women's heart changed. Brand of "Modern Romance," "original shift", "contrast" as the essence of innovative design emphasizes fine detail, reflecting nostalgia and fashion, bold and gentle, playful and elegant, feminine contrast with skilful fusion.
SK entrusted Wevin to name its next high-end fashion brands , SK want to help this brand into the Chinese market and to accomplish something. Relative to the domestic apparel market, the brand awareness is not high, the primary task of Wevin is to create a Chinese brand name. SK Group requests the brand name not only loud, but also to meet the product features, close to the Chinese audience.
After a thorough investigation and analysis, Wevin adopted the "transliteration" based naming lines, after several rounds of screening analysis "ao kou" fore, "ao kou" with O'2nd in pronunciation maintaining a high degree of unity, the name of modern , the atmosphere, the international distinctive characteristics for high-end fashion clothing brand is particularly suitable, clearly segregated from other brand names in the industry.