Program Background:Recent years, with constant evolved urbanization, lighting market had bloomed extraordinary and forming a huge professional lighting sales internet. If you want to stand out, you must have a clear brand positioning strategy. Ji’nan San Xing Lighting Limited Corporation was found in 1993,The company also has dozens of national patents.Its products have been sold to over 50 countries including India, Korea, UAE, Nigeria, Kenya, Algeria, Azerbaijan, Chili, Canada, etc. The company treats every batch of products with the attitude of “constant strive for perfection”, promotes the quality with high-techs, while lower the coststhrough modern management process, and satisfing the clients with perfect and timely services! The company holds grateful minds to the state and society, with the thoughts of responsible to clients, careful to employees and creative to works, they devoted all their hearts in building a China’s top outdoor lighting equipmentbrand!
Facing challenges:To further promote the upgrading of brand’s image, San Xing Lighting would like to name its group according to its products and service characters, the name should be modern, simple and grand. After rounds of inspections, comparisons and selections, they finally choose Wevin as partner,hope to rely on its brand naming and design platform to deepen its brand image as “China’s top outdoor lighting equipment brand” in customers’ minds,and create a beautiful circumstances for clients with unique and creative ideas. They hope to improve the brand’s market competitiveness and settle their brand influence in China ,even in world, wishing the brand can rejected vitality to company’s future.
Solutions:With previous researches and years of practical works, Wevin named its Chinese name as “Shou Xing”(“Shou” means first in Chinese, Xing means star in Chinese ), the name is grand, modern and simple, meaning “supreme and shining”. The name highlights lighting industry’s characters, by the meantime conform to its position as “China’s top outdoor lighting equipment brand”, also fits people’s aesthetic standards and pursues. The brand is aiming at creating an elegant, healthy and comfort artificial environment by excellent lighting products and applications, while building a high qualified commercial and human settlements with light. Moreover, the name has simple structure and harmonious rhythm, which coincides with consumer’s aesthetic requires and benefits to brand image’s spread.