Background of the project:
Huadi Real Estate Co. Ltd is a large real estate enterprises jointly funded and set up by the Xin Hua Yang Guang Group and Hongkong Xin Di group. It mainly engaged in real estate development, operation and management, property management and other related business. At present, Huadi Real Estate is building a high-end strong comprehensive property which represented by Hua Di Zi Yuan and Hua Di Xue Fu Ming Du, to operate cities by a overall sense of city operator and to enhance the living quality of city.
Huadi Times Square is located in "Suzhou Metro" center which developed by Anhui Liang Huai Real Estate Suzhou Company. Surrounded by newly built "delta Park", "Sports Center", "Cultural Center", the adjacent "Xue Feng Park" and other key construction projects and landscape projects. Commissioned by Huadi Real Estate, Wevin provides naming, design services for them to help them promote brand propagation and publicity.
Facing the challenge:
Commercial real estate naming must conform to the Chinese traditional aesthetic tendency to make consumers accept and appreciate, as well as conform to the Chinese mathematics, namely numbers of five strokes should be lucky. The naming of real estate should strive to highlight the advantages of the project. Based on the analysis of the market, we cleverly combined the naming of real estate and the biggest advantage of the project. The naming of real estate should consider polish and publish advantages of the project, most importantly, as the naming is an important link of the real estate marketing, its name should play a supplementary role. The name of real estate is better easy to remember, read and listen, it should emphasis characters and voice coordination and be succinct and poetic.
The challenge of Wevin faced is how to shape the humanities and integrate it with environment, brand and life perfectly.
华地时代属于房地产行业，先知命名设计在为其做品牌设计时，选择了一种特别简洁、大气的设计。整个图标上下左右都是对称的，就像是海平面上的山峰和水中的 倒影一样，简单、静美、大气。除此之外就是形象中的阳光，给人以温暖、舒心的感觉。图标下面的中英文名字精致、优美，非常的有气派，体现出华地时代的高品 质。
According to the market analysis on real estate and a large number of field studies, Wevin group tailored the name "Huadi" for them, which full of a high-end atmosphere and association. “Huadi” means a prosperous place, which indicates a good expectation of bright future, as well as confidence. The name is catchy and easy to remember, and full of a strong association.
Huadi Times belongs to the real estate industry, Wevin design group choose a simple and atmospheric design. The whole icon is symmetrical, just like the sea mountains and the reflection in the water, which is simple, full of quiet beauty and atmosphere. In addition, the image of the sun gives people a warm and comfortable feeling. The English name below the icon is quite delicate, elegant and stylish, reflecting the high quality of Huadi Times.