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中钢德远 龙头品牌规划

项目背景:
       中国中钢集团公司是国务院国资委管理的企业。所属二级单位86家,其中:境内63家,境外23家。2010年中钢集团实现主营业务收入1831亿元,位列美国《财富》杂志发布的2011年第354位。
       中钢集团主要从事冶金矿产资源开发与加工;冶金原料、产品贸易与物流;相关工程技术服务与设备制造,是一家为钢铁工业和钢铁生产企业及相关战略性新兴产业提供综合配套、系统集成服务的集资源开发、贸易物流、工程科技、设备制造、专业服务为一体的大型跨国企业集团。

Background of the project:
       Chinese Si steel Corporation is the state-owned assets supervision and Administration Commission of the central enterprises. Which is the two class 86 units, of which: 63 domestic and overseas, 23. In 2010, China Steel Group to achieve the main business income of 183100000000 yuan, ranked USA "fortune" magazine published in 2011 Global 500 ranking 354th.
       China Steel Group is mainly engaged in developing and processing of metallurgical mineral resources; metallurgical raw materials, products trade and logistics; related engineering technical service and equipment manufacturing, is a large multinational group to provide a comprehensive, system integration services for the steel industry and iron and steel production enterprises and related strategic emerging industry in resource development, trade logistics, engineering, tech logy, equipment manufacturing, professional services as one of the.

面临挑战:
       中钢集团大力提升对产业链上游的控制力度,通过建设充足、稳定、持续的资源供应基地不断提高在业内的影响力和竞争力。 为加强在矿业领域的开发运作能力,中钢集团成立了中钢矿业开发有限公司,作为中钢集团的矿权经营平台,研究矿业政策,从事探、采矿权的经营,整合集团矿业资源开发流程,高效组织海内外矿业资源项目的勘探、开发、建设。对生产和技术进行指导和管理,努力提高中钢集团矿业开发的综合实力。
       作为中钢旗下的子公司,在词语战略时应该考虑和中钢的产业地位和中钢的词语战略系统相一致,突出中式大气的格局,彰显中式文化。

Facing the challenge:
       Si steel vigorously enhance the control strength on the upper reaches of the industrial chain, and constantly improve the influence and competitiveness in the industry by resource supply base construction, Si steel has established the Si steel Mining Development Co. Ltd., engaged in the exploration, mining rights management, integrated group mining resources development process, efficient organization abroad mineral resources exploration, development, construction project. Guidance and management of production and tech logy, and strive to improve the comprehensive strength of mining development of CSC group.
       As Si steel subsidiary, should be in the naming consistent naming system considering and steel industry status and the Si steel, prominent Chinese atmospheric pattern, highlight the Chinese culture.

解决方案:
       先知中国为其词语战略“中钢德远”寓意“德播万里,仁者致远”,复函文化,体现了中钢以发展社会为己任的社会责任感和致力于塑造“仁德”企业的志向。LOGO设计简洁大方,图形部分似“中”字,寓意中钢集团是企业,肩负国家重要使命。中间蓝色柱体形似钢铁支柱,体现行业特征和奋发进取的企业精神。两侧红色椭圆形体象征团结、合作,展示中钢集团立足、双赢发展的经营理念。文字部分是中钢集团的英文简称,代表企业坚实的基础和国际化运作体系。标志全面展示了中钢集团“团结奋进、争创一流”的企业风范和远大理想。

The solution:
       The Wewin Chinese strategyd "China Steel far" meaning "de sowing Wanli, benevolent Zhiyuan," reply culture, embodies the social responsibility of the steel to the development of social responsibility and dedicated to creating "Rende" enterprise ambition. LOGO design is concise and easy, the graphics part like "in" word, meaning China Steel Group is a central enterprise, shoulder the important mission of the state. Intermediate blue column shape like a steel pillar, reflect industry characteristics and enterprising spirit of enterprise. On both sides of the red ellipse shape symbolizes the unity, cooperation, showing China Steel Group Based on global development, win-win business philosophy. The text part is the steel group English referred to as representatives of enterprises, solid foundation and the internationalization operation system. Sign a comprehensive display of China Steel Group "forge ahead in unity, to give - tch" entrepreneurial style and lofty ideal.

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