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晶络堂

传统中医国粹的创新之路

背景:

       随着人们工作节奏的不断加快和物质生活的不断丰富,保健按摩的市场需求越来越大。中医养生保健是我国中华民族的文化瑰宝与广大人民群众的智慧结晶, 其对人们的身体健康与生命安全具有至关重要的作用与价值, 因此, 必须要充分重视中医养生保健。当前, 当前我国中医养生保健的发展现状并不乐观, 其中存在许多问题, 因此就会影响到本行业的发展, 影响到人们的切身权益, 因此必须要采取有效措施给予更正, 只有这样才能更好地促进中医养生保健行业的良好发展, 实现对我国中医养生保健的有效弘扬与传承, 使其能够造福于全世界人民。
Background:
       With the acceleration of people's work rhythm and the continuous enrichment of material life, the market demand for health massage is growing. Health preservation and health care of Chinese medicine is the cultural treasure of the Chinese nation and the wisdom crystallization of the broad masses of the people. It plays a vital role and value in people's health and life safety. Therefore, we must pay full attention to health preservation and health care of Chinese medicine. At present, the current situation of the development of health care in Chinese medicine is not optimistic. There are many problems, which will affect the development of the industry and people's vital rights and interests. Therefore, effective measures must be taken to correct them. Only in this way can we better promote the good development of health care industry in Chinese medicine and achieve good results for me. The effective promotion and inheritance of health care and health care in China will benefit the people all over the world.
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洞见:

       文化是一个国家从过去到现在的发展历史,它是相对于经济、政治,独立存在的精神以及产品。且此种文化具有传承性。品牌竞争的时代,让企业品牌向人类传统文化借势,就获得了人类积攒了千年的文化财富,会给品牌带来强大的不可估量的能量,就拥有了源源不绝的生命力。孟子早在两千多年前就讲过“虽有智慧,不如乘势”,势是消费者心智,势也是人类文化资源,乘势是品牌赢得竞争的关键。在先知,“辅助图形”比标识更重要的识别形象。是比标识更大的品牌资产,我们称之为“文化图形借势”。经脉和络脉的传统纹样是文化借势的核心载体,天地山河,气象贯通,人体经络,气血融通。经脉图和络脉图是存在于我们每个人头脑中的形象,十二经脉和十五络脉是我们博大精深的中医文化留下的宝贵财富,代表了中医的先进文化,借助了中医几千年文化积淀下来的经络的文化原力,既放大了晶络堂的基因,也形成了晶络堂独有的企业文化符号。
Insight:
       Culture is the development history of a country from the past to the present. It is the spirit and product of independent existence relative to economy and politics. And this culture is inheriting. In the era of brand competition, by making enterprise brand take advantage of traditional human culture, we can acquire cultural wealth accumulated by mankind for thousands of years, bring powerful and immeasurable energy to the brand, and have endless vitality. Mencius said as early as 2,000 years ago that "although wisdom is better than taking advantage of potential", potential is not only the consumer's mind, but also the human cultural resources. Making use of potential is the key to win the competition for brands. In the prophet, "auxiliary graphics" is more important than identification. It is a brand asset that is larger than the logo. We call it "cultural graphics borrowing". The traditional patterns of meridians and collaterals are the core carriers of cultural borrowing potential. Tiandi Mountain and River, meteorological connection, human meridians, Qi and blood integration. Meridian and collateral maps are the images existing in each of us. The twelve meridians and the fifteen meridians are precious treasures left by our extensive and profound Chinese medicine culture. They represent the advanced culture of Chinese medicine. With the help of the cultural force of meridians accumulated over thousands of years of Chinese medicine culture, they not only enlarge the gene of Jingluotang, but also enlarge its shape. It has become the unique corporate culture symbol of Crystal Hall.

解决:

       晶络堂,谐音“经络堂”, 经络堂是强大词语,是读一遍就能记住的好名字。"晶"喻珍贵的成果,三个太阳也寓意企业光辉的前景。"晶"也为光亮,光明大道。品牌如何能被快速认知和识别,先知实战总结的战略印记是有效的提高品牌被认知、被识别的落地方法,经络堂是所有人都有认知的强大词语,是传承几千年的词语。这里必须提到“晶络堂”这个名字天生的优势,首先3个字的名字足够简单,一目了然,而且不需要用句话去解释品牌的行业属性,你就知道晶络堂是提供中医疏通经络,调理身体平衡的产品或服务。这个强大词语大大的提高了品牌的认知度。并且是可描述的、可识别的,在口耳相传的传播方面,这个名字高认知度,是有战略意义的,是有巨大的势能在的,能够节省大量的传播和营销成本,还能累积品牌资产。
       经络纹是一种带有强大文化势能的图案,在中国传统文化符号识别中,优势明显,它的延展性和连续性有很强的视觉控制。同一性的、重复的阵列式视觉形式,有着很强的装饰性,可以释放出巨大的心理和社会能量,这就是视觉权力。用在品牌所有的产品包装上,将所有资源都投入到经络纹,强化品牌形象,形成凝聚力。
Solution:
       Jingluotang, homophonic "Jingluotang", Jingluotang is a powerful word, is a good strategy that can be remembered once read. "Crystal" is a precious achievement. The three suns also symbolized the bright future of the enterprise. "Crystal" is also a bright and bright road. How can a brand be quickly recognized and recognized? The strategic imprint summarized by the prophet is an effective way to improve the brand's recognition and recognition. Jingluo Tang is a powerful word that everyone has a cognitive knowledge of and inherits for thousands of years. Here we must mention the inherent advantages of the strategy "Jingluotang". First, the strategys of the three words are simple enough to be clear at a glance, and there is no need to use the second sentence to explain the brand's industry attributes. You know that Jingluotang is a product or service that provides Chinese medicine to dredge channels and regulate body balance. This powerful word has greatly enhanced brand awareness. And it is descriptive and recognizable. In the aspect of word-of-mouth communication, the strategy has high awareness, strategic significance, great potential, can save a lot of communication and marketing costs, and can also accumulate brand assets.
       Meridian pattern is a pattern with strong cultural potential. In the recognition of traditional Chinese cultural symbols, meridian pattern has obvious advantages. It has strong visual control of extensibility and continuity. Identity and repetition of array visual form, with a strong decorative, can release enormous psychological and social energy, which is visual power. Used in all product packaging of brand, put all resources into meridian lines, strengthen brand image and form cohesion.

Perspectives

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

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