强大词语战略
词语战略 品牌命名 强大原型 强大形象 产品开发 营销传播 品牌全案

艾冠学校

IB国际教育先行者

背景:

       国际教育就是指超越国家之上的范围内的教育或可以称为世界教育。出国留学是国际教育更主要更直接的表现形式。近年来我国国际教育市场蓬勃发展,2010-2016年发展迅猛,每年以14%以上的增长率扩张,2017-2020年国际教育市场仍不断上升,但增长速度会有所减缓。作为化的产物,国际学校在中国的发展演变也伴随着改革开放的步伐逐步成熟。在中国大陆,目前国际学校大致分为使馆学校、外资或民办国际学校、公立学校国际部等,多采用国外教学体系,英语或其他非汉语语种授课,以招收各国驻华使馆人员和外企外籍人员子女为主,近年来在北上广和东南沿海城市较为常见。更近几年来越来越多的公立学校成立了国际部,多采用中加、中澳、Alevel、IB课程。 
Background:
       International education refers to the global education beyond the state or the world education. Studying abroad is the most important and direct form of international education. In recent years, China's international education market has developed vigorously, with a rapid development in 2010-2016, expanding at an annual rate of more than 14%. In 2017-2020, the international education market is still rising, but the growth rate will slow down. As a product of globalization, the development and evolution of international schools in China is also accompanied by the gradual maturity of the pace of reform and opening up. In mainland China, international schools are generally divided into embassy schools, foreign-funded or private international schools, international ministries of public schools, etc. Most of them are taught in foreign teaching systems, English or other non-Chinese languages. They mainly recruit the children of embassies and foreign enterprises in China. In recent years, they have gone to Guangzhou in the north and southeastern coastal cities. The market is more common. In recent years, more and more public schools have set up international ministries, mostly using the courses of China, Canada, Australia, Alevel and IB.
上页
下页

洞见:

       中国对外开放的步伐不断加快,我国留学人数也不断增长,随着需求和支付意愿提高的背景下,二三线城市对于民办国际学校的需求将逐渐增强。上海、北京和广东位列国际学校数量省级地区前。其中上海拥有121所国际学校,北京拥有117所国际学校,广东拥有100所国际学校。三地国际学校数量占2016年我国国际学校总数的51.13%。随着中国经济社会发展的不断深入、对外交流的广度和深度不断加强,二三线城市对于国际学校、特别是民办国际学校的需求将进一步扩大。当前民办国际学校在这些地区占比(38%)明显低于一线区域(50%左右),发展潜力较大。未来二三线城市将成为民办国际学校发展的新增长极。
Insight:
      The pace of China's opening to the outside world is accelerating, and the number of students studying abroad is also increasing. With the increasing demand and willingness to pay, the demand for private international schools in second and third tier cities will gradually increase. Shanghai, Beijing and Guangdong ranked the top three in the number of international schools. There are 121 international schools in Shanghai, 117 in Beijing and 100 in Guangdong. The number of international schools in three places accounted for 51.13% of the total number of international schools in China in 2016. With the deepening of China's economic and social development and the increasing breadth and depth of foreign exchanges, the demand for international schools, especially private international schools, will be further expanded in second and third-tier cities. At present, the proportion of private international schools in these areas (38%) is significantly lower than that in the first-line areas (about 50%) and has great potential for development. The two or three tier cities will become the new growth pole of private international schools in the future.

解决:

       名称创意灵感源于贵司的品牌定位与发展目标。围绕IB这个创意点进行拓展创新,寓意贵司致力于发展纯正IB国际学校,未来将在同行业竞争者中处于之位。“艾冠”发音与IB匹配度较高,“冠”为“”,寓意贵校在国际教育行业中处于之位,有助于彰显企业实力,提高品牌竞争力。“艾冠”名称简单、大气,有助于品牌差异化定位和美誉度的快速形成。中文名称与品牌定位互相推进,有助于顾客联想记忆与传播,明显区隔于同行业竞争对手的品牌名称,是不可多得的好名字。
Solution:
       Name inspiration comes from your brand positioning and development goals. Developing and innovating around IB is a creative point, which implies that your company is committed to developing pure IB international schools and will be the champion among competitors in the same industry in the future. The pronunciation of "Aiguan" matches IB well, and "Guan" is "champion", implying that your school is in the champion position in the international education industry, which helps to show the strength of the enterprise and improve brand competitiveness. The strategy of "Ai Guan" is simple and atmospheric, which helps brand differentiation and the rapid formation of reputation. Chinese strategy and brand positioning are mutually advancing, which is helpful to customer associative memory and dissemination. Brand strategys that are clearly separated from competitors in the same industry are rare good strategys.

Perspectives

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

Work

龙头品质, 中国气质
专业词语战略及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
词语战略及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内全案策划行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓战略整合及全案新方向
关于先知中国
先知中国——中国更强大的战略,更系统的全案,建立了词语战略和强大原型理论体系。
先知专注于战略营销和品牌全案,帮助6国500+品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了词语战略和品牌全案。今天,我们不断超越自己,为行业格局确立发展方 向。
词语战略,给定战略方向,赢得心智资源,获取无争格局。
先知一步,成就伟业。

如何降低营销传播成本,累积品牌资产,成就强大品牌

立即致电 010-56018888

可获得专业品牌顾问支持,让品牌少走弯路,帮企业家做好生意。

商标注册排查
驳回风险评估
商标查询
欢迎拨打先知对咨询电话:
010-56018888

您也可以咨询我们的在线客服
在线咨询 QQ咨询