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盛驰

电梯部件品牌崛起之道

背景:

       我国电梯产业经过了行业起步发展阶段、外资品牌垄断阶段、民族品牌崛起阶段的发展历程,形成外资品牌主导、民族品牌快速崛起的行业竞争格局。经过近10年的发展,民族品牌约占到了30%的市场份额。未来全世界电梯产品和服务的需求量每年会增加,2020年,电梯年新增销量将达到150万台左右。从地区分布来看,在用电梯一半以上分布在欧美,而新装电梯有一半以上是在亚太地区销售,地处亚太地区的中国已经成为更大的电梯制造地和销售国。 
Background:
       China's elevator industry has gone through the development stages of industry start-up, foreign brand monopoly and national brand rise, forming the industry competition pattern of foreign brand dominance and rapid rise of national brand. After nearly 10 years of development, the national brand accounts for about 30% of the market share. In the future, the demand for elevator products and services worldwide will increase annually. In 2020, the annual sales of global elevators will reach about 1.5 million units. In terms of regional distribution, more than half of the used elevators are distributed in Europe and the United States, while more than half of the newly installed elevators are sold in the Asia-Pacific region. China, located in the Asia-Pacific region, has become the largest elevator manufacturer and seller in the world.
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洞见:

       电梯行业未来朝“绿色节能”和“安全”方向发展,随着建筑产业化和绿色建筑的发展,对电梯提出了安全节能环保及注重上下游产业协作等新要求,打造高性能绿色产品已经成为电梯产业未来发展方向。市场对新一代的绿色电梯、节能电梯和智能电梯的需求越来越旺盛,要求电梯节能、减少油污染、电磁兼容性强、噪声低、长寿命、采用绿色装潢材料、与建筑物协调等。
Insight:
       Elevator industry will develop towards "green energy saving" and "safety" in the future. With the development of building industrialization and green building, new requirements such as safety, energy saving, environmental protection and cooperation between upstream and downstream industries are put forward for elevators. Building high-performance green products has become the future development direction of elevator industry. The market demand for the new generation of green elevators, energy-saving elevators and intelligent elevators is becoming more and more vigorous, requiring elevators to save energy, reduce oil pollution, have strong electromagnetic compatibility, low noise, long life, adopt green decoration materials, coordinate with buildings, etc.

解决:

       该创意构思来源于对企业未来发展的美好愿景。“盛”有兴盛之意,也有极点、顶点之意,即表达企业以专业电梯部件,保障电梯产品的环保与安全,促进电梯产业的兴盛发展。“驰”“传播、驰名”之意,比喻该企业在同行业中名声远洋。该名称简约、大气、直观,具有向上力,易于产生美好联想,建立良好企业形象。
Solution:
       The creative idea comes from a better vision for the future development of enterprises. "Sheng" has the meaning of prosperity, but also the meaning of pole and apex, that is to say, enterprises with professional ultimate elevator components, to ensure the environmental protection and safety of elevator products, promote the prosperity and development of the elevator industry. The meaning of "Chi", "spread and fame" means that the company has a reputation in the same industry. The strategy is concise, atmospheric, intuitive, with upward force, easy to generate good associations, and establish a good corporate image.

Perspectives

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

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