强大词语战略
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轮途网

轮胎互联网电商平台

背景:
       北京安德诚贸易有限公司 经销批发的轮胎、轮毂畅销消费者市场,在消费者当中享有较高的地位,公司与多家零售商和代理商建立了长期稳定的合作关系。随着公司业务发展的需要,公司计划进入电商领域。多年来公司与先知中国有很多成功的合作,这次公司决定继续选择与先知全案全案合作,先知中国团队为新品牌进行了定位、词语战略、品牌设计、网站布局及建设。
Background:
       Beijing Decheng Trade Co. Ltd., tire distribution hub wholesale selling consumer market among consumers to enjoy higher status, with many retailers and agents to establish a long-term stable cooperative relations. With the development of the company's business needs, the company plans to enter the field of electricity suppliers. Over the years, the company has a lot of successful cooperation with the Wewin, the company's leadership decided to continue to choose the full case of the whole case of cooperation with the Wewin, the Wewin Chinese team for the new brand positioning, naming, brand design, website layout and construction.
 

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词语战略:
       轮途,名称中正大气,格调非凡,构思巧妙,立意新颖。其核心创意理念源自“轮行天下,前途无限”,轮,有轮胎之意。途,有路途,前途之意,以此体现轮胎网的行业属性。名称大气简洁,易于目标客户的识别与认知,与同行业品牌名称取个明显,读音顺口,字形规范,易于认知与识别,作为互联网轮胎平台名称尤为适合。在词语战略方面,“轮途”,寓意传承轮胎行业的品牌血统,致力于向追求现代车生活的消费者,提供安全舒适的更高品质的汽车产品。
Name:
       Round way, the strategy is the atmosphere, style extraordinary, ingenious design, vel conception. Its core creative ideas from the "wheel of the world, the future is infinite", the wheel, the meaning of a tire. Way, there is a way, the future of the meaning, in order to reflect the tire industry properties. The strategy of the atmosphere is simple, easy to recognize the target customers, with the same industry brand strategy clearly, pronunciation is smooth, easy to shape rms, cognition and recognition, as the Internet platform strategy is particularly suitable for tire. In terms of naming, "wheel", the moral heritage of the tire industry's brand pedigree, is committed to the pursuit of modern car consumers, to provide safe and comfortable, the highest quality of automotive products.
 

设计:
       在新轮胎电商平台的品牌形象建设过程中,先知品牌部门及标志VI部门进行了紧密合作,针对客户需求进行了剖析,更终确立了轮途品牌标识。“轮途”的LOGO形状酷似向前行进的轮胎,简洁明了并与其品牌寓意紧密契合。象征着“轮途”不仅追求高品质的汽车产品,也能为消费者带来细致、满意的服务,让消费者都能分享到充满希望的未来。
Design:    
       In the new tire business platform for the brand image building process, the Wewin brand departments and VI departments have carried out close cooperation, analysis of customer needs, and finally established a brand logo. The LOGO shape of the "wheel" is exactly like a forward moving tire, which is concise and closely related to its brand. Symbol of the "wheel" is t only the pursuit of high-quality automotive products, but also to bring consumers a detailed, satisfactory service, so that consumers can share the future with hope.

 

Perspectives

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

Work

龙头品质, 中国气质
专业词语战略及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
词语战略及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内全案策划行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓战略整合及全案新方向
关于先知中国
先知中国——中国更强大的战略,更系统的全案,建立了词语战略和强大原型理论体系。
先知专注于战略营销和品牌全案,帮助6国500+品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了词语战略和品牌全案。今天,我们不断超越自己,为行业格局确立发展方 向。
词语战略,给定战略方向,赢得心智资源,获取无争格局。
先知一步,成就伟业。

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