强大词语战略
词语战略 品牌命名 强大原型 强大形象 产品开发 营销传播 品牌全案

贝沃奇

Best wear 宝贝服装

背景:


        如同国际品牌将在一线城市创造出新生市场一样,国内品牌也将在二三线城市甚至三四线城市创造出更大的新生市场。品牌消费会逐渐成为中小城市甚至县乡市场的消费主流模式。品牌向下层市场和内陆地域的渗透发展将带动童装行业区域联动格局的形成。市场进一步细分,童装业正在经历从市场创造品牌到品牌创造市场的转变,原来代工为主的黄总找到先知创建自己的品牌。
Background:
       As the international brand will be in the first tier cities to create a new market, domestic brands will also be in the two or three tier cities and even three or four lines to create a bigger new market. Brand consumption will gradually become the mainstream consumer market and even mode of small and medium sized city. Brand to the lower level of the market and the development of inland regions will drive the formation of regional linkage pattern of children's wear industry. Further market segmentation, children's wear industry is experiencing from the market to create a brand to create a market for the transformation, the original foundry based Huang Zong found the Wewin to create their own brand.
 

上页
下页

洞见:


       先知中国词语战略团队深度洞察客户的子品牌定位和诉求,分析同行业上百家的儿童服装公司的名称,发现并整理其普遍规律和差异化,针对竞争对手的名称特色和儿童服装行业的属性,先知中国词语战略团队为新品牌策划出一个时尚轻快的服装品牌名称。
Insight:
       The Wewin China strategyd team depth insight into the customer's sub brand positioning and demands, analysis of the same industry, a hundred children's clothing company's strategy, found and organize their universal laws and differences, for the strategy of the competition and the characteristics of children's clothing industry, the Wewin Chinese life team for the new brand planning a stylish light clothing brand strategy.
 

解决:


       贝沃奇名称释义:词语战略取“Best wear”的音译,取意为“宝贝服装”,用“贝”字做起首表明行业属性为针对3-12岁儿童,“沃奇”简洁大气突出童装的行业属性,主打舒适与自然风,把儿童健康、活泼、可爱的天真特点描绘的,易于让人产生情感共鸣,对品牌产生深刻印象,赋予产品一种附加情感价值,让人印象深刻。
Solve:
       Name explanation: the naming of "best wear" transliteration, meaning for "baby clothes", with "shell" of the word do the first showed that the industry attributes for children aged 3-12, "swatches" concise atmosphere outstanding children's wear industry attributes, flagship comfortable and natural wind, the children healthy and lively, lovely, in cent described incisively and vividly, easy to empathize, have a deep impression of the brand, give the product a kind of additional emotional value, impressive.
 

Perspectives

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

Work

龙头品质, 中国气质
专业词语战略及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
词语战略及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内全案策划行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓战略整合及全案新方向
关于先知中国
先知中国——中国更强大的战略,更系统的全案,建立了词语战略和强大原型理论体系。
先知专注于战略营销和品牌全案,帮助6国500+品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了词语战略和品牌全案。今天,我们不断超越自己,为行业格局确立发展方 向。
词语战略,给定战略方向,赢得心智资源,获取无争格局。
先知一步,成就伟业。

如何降低营销传播成本,累积品牌资产,成就强大品牌

立即致电 010-56018888

可获得专业品牌顾问支持,让品牌少走弯路,帮企业家做好生意。

商标注册排查
驳回风险评估
商标查询
欢迎拨打先知对咨询电话:
010-56018888

您也可以咨询我们的在线客服
在线咨询 QQ咨询