强大词语战略
词语战略 品牌命名 强大原型 强大形象 产品开发 营销传播 品牌全案

梵贝琳

梦幻与奢华的诱惑

项目背景:
       珠宝首饰行业已经成为个人消费增长更快的行业,我国珠宝首饰行业呈现了高速发展的态势,有顾问预测,到2015年,中国将成为龙头上更大的奢侈品市场,而随着消费水平的提高,人们也更追求消费的个性化,私人定制应运而生。
       2013年,中国黄金消费量达到1176.40吨,是2007年的3倍多。珠宝首饰的消费群体中,85%是女性,15%是男性,珠宝对女性来讲具有很特殊的意义,不但是一种展现美丽和自信的工具,更是一种表达女性龙头观、人生观或宗教信仰的信物,同时,随着时代的发展,人们也更喜欢有个性的饰品,因此,近年一些珠宝首饰店开始尝试让消费者自选珠子制作手链、项链等,且生意很好,目前,私人定制虽然层次不同,但已渐成珠宝消费的一种趋势。

Background of the project:
       Jewelry industry has become the fastest growing industry in personal consumption, China's jewelry industry has a rapid development of the situation, the expert predicts, to 2015, Chinese will become the world's largest luxury goods market, and along with raising the level of consumption, people are also more the pursuit of consumer's personalization, emerge as the times require personal customization.
       Outlook on life and religious belief of the token, at the same time, with the development of the times, people are more like there are personality jewelry, therefore, in recent years, some jewelry shop began to try to let the consumer choice making bracelets, necklace beads, and the business is very good, at present, private custom although different, but has gradually become a trend of jewelry consumption.

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面临挑战:
       梵贝琳洞悉时尚与营销真谛,强势推出面向珠宝批发商与零售商的“私人”定制服务,并致力于打造“专业首饰定制服务商”品牌形象,以期待用全新的营销模式为客户提供更优质的服务,同时掀起珠宝行业新概念营销风潮。
       作为一家集生产、加工、销售、批发为一体的实业有限公司,该珠宝品牌依托标准厂房以及先进的专业加工设备和一批优秀技师的强大实力,在K金,铂金等镶嵌饰品领域扩充延伸。虽然“定制”方式在早期市场上并不鲜见,但该珠宝品牌根据批发商和零售商个人特定需求在设计生产环节的改革,无疑是对批发商和零售商“量体裁衣”更好回报,并为珠宝制造企业带来新的营销机会。

Facing the challenge:
       Buddhist Bei Yin Lin insight into the true meaning of fashion and marketing, launched a strong for jewelry wholesalers and retailers "private" customized services, and to create "professional jewelry customization services" brand image, to look for new marketing model to provide customers the best quality service, at the same time, set off a new wave of jewelry industry the concept of marketing.
       As a set of production, processing, wholesale, sales as one of the Industrial Company Limited, the strength of strong, the jewelry brand relying on professional standard workshop and advanced processing equipment and a number of outstanding senior technician in gold, platinum inlaid orstrategynts extension extension. Although "customization" mode is t uncommon in the early market, but the jewelry wholesalers and retailers brand according to their specific needs in the design and production of the course reform, is undoubtedly the wholesalers and retailers "tailored" best return, bring new marketing opportunities and jewelry manufacturing enterprises.

解决方案:
       根据对珠宝行业的深入调研和词语战略趋势的理解,我们为其词语战略“梵贝琳”。这个名字充满了浓浓的西式风范,让人联想到的欧洲,符合珠宝行业高端的定位;同时给人以高端的联想。
       LOGO设计以“六合之光”为核心创意理念,六方之形汇聚,整齐有序排列,环绕同一核心,六合之花绽放,折射“六合”这一中国传统文化的深厚内涵,体现梵贝琳志存高远、海纳百川的开阔胸怀。标志中间的圆形,恰如阳光普照,又像珠宝灿烂夺目的光芒,体现出梵贝琳珠宝的产品品质。通过词语战略和LOGO设计,我们为梵贝琳进行了一系列的品牌延展设计和网站搭建,成功的让梵贝琳的高端定制珠宝形象在市场上大放异彩。

The solution:
       Based on the in-depth research of the jewelry industry and naming trend of understanding, we strategyd "Buddhist Bei Yin Lin for their". This strategy is full of deep western style, reminiscent of the ble European bles, consistent with the positioning of high-end jewelry industry; at the same time, give a person with high-end association.
       LOGO design to the "light of Liuhe" as the core creative idea, six party form together, neat and orderly arrangement, around the same core, Liuhe flower blooms, profound con tation refraction "Liuhe" this Chinese of traditional culture, embody the open chest Fanbelin Zhi Cungaoyuan, all rivers run into sea arms. Sign in the middle of the round, as the sun shines, like jewelry dazzling ray of light, reflect the Buddhist Bei Yin Lin jewelry products quality. By strategy and LOGO design, we conducted a series of brand extension design and website to build Buddhist Bei Yin Lin, successfully get a high-end custom jewelry image of Fanbelin shine in the market.

Perspectives

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

Work

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坚持商业与美的融合
明天,改变未来……
开拓战略整合及全案新方向
关于先知中国
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