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普盛

建筑环境技术品牌

项目背景:
北京普胜主要从事建筑环境与设备工程方面的市场,包括建筑物采暖、空调、通风除尘、空气净化和燃气应用等系统与设备以及相关的城市供热、供燃气系统与设备的设计、安装调试与运行等方面。随着时代发展和城市扩大,出现了大量新型建筑体系,对内部的设备也提出了更多和更高要求。因此,迫切需要能适应现代建筑发展的工程技术企业。这都需要从事建筑环境与设备工程的技术人员与建筑设计师进行良好配合,以对建筑结构和用户需求有完整的认识和了解,做出切实可行的设计。可见,建筑环境与设备工程有很大的施展空间。尤其是今年来环保市场的发展为环境工程提供了新的方向,具有环保设备、产品研发能力的企业更容易得到市场的青睐。
Project background:
Beijing pusun mainly engaged in building environment and equipment engineering aspects of the market, including heating, air conditioning, ventilation, air purification and gas application systems and equipment and related city heat supply, gas supply system and equipment design, installation, commissioning and operation aspects. The emergence of a large number of new building system, the internal equipment is put forward more and more requirements.
Therefore, the urgent need to adapt to the enterprise senior engineering and technical development of modern architecture. Visible, building environment and equipment engineering has great use of space. Especially this year to develop the environmental protection market for environmental engineering provides a new direction, with environmental protection equipment, product research and development capabilities of enterprises are more likely to get the favor of the market.
 

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面临挑战:
随着时代的前进,科学技术的发展,人们开始有能力建造房屋,为自己寻找更安全可靠的庇护之所。但是仅有一个处所仍是不够的,人们还希望自己的家冬暖夏凉,方便地用到水、电等生活设施。目前,在我们居住的城市,绝大部分地区都可以享受到良好的水电暖服务。这些设备和条件为日常生活提供了很大方便,使我们能在一个舒适的环境中度过愉快的时光。能为我们提供这一切不仅需要公司有强大的实力,还需要公司有高科技技术的支持。
先知时代对建筑环境类企业有丰富的词语战略经验,这次对普胜的词语战略先知团队要求自己有一个突破,能让这次的词语战略更加的成功。
Facing the challenge:
With the progress of the times, the development of science and tech logy, people began to have the ability to build a house, to find safe refuge. But only a place still is t e ugh, we also hope that their homes warm in winter and cool in summer, easy to use water, electricity and other living facilities. At present, we live in the city, most of the area can enjoy a good warm water and electricity services. These devices and provides great convenience to the daily life, so that we can have a good time in a comfortable environment. We can provide all this t only needs the company has strong strength, also need to have high tech support.
The Wewin of the architectural environment enterprises have rich experience of the naming, Pu Sheng strategyd Wewin team demands on their own have a breakthrough, make the strategy more successful.

解决方案:
建筑环境行业属于高科技产业,国际间的竞争非常激烈,要想在这个市场里高速发展,强大的公司实力和科技研发是必不可少的,如何能让人对公司有一个直观的认识,中文词语战略尤其重要。为了能给本企业做好词语战略,先知对各大建筑环境公司名称进行分析,总结得出建筑环境品牌名称需传达信任感、差异性和持续性。通过对建筑环境市场的调查和研究,先知词语战略团队总结市场信息和行业信息,结合公司文化和未来发展愿景,确定了普胜这一名字。
“普胜”寓意“率土普天无不乐”,代表公司以天下人的安居乐业为己任,立志为每个家庭、每个企业建造更适宜生活、工作的场所。同时包含对公司未来发展的期望,能在建筑环境市场旗开得胜。
The solution:
Building environment industry is a high-tech industry, international competition is very intense, to the rapid development in this market, strong corporate strength and tech logy research and development is essential, how can let people have an intuitive understanding of the company, Chinese strategyd especially important. Through investigation and Research on the built environment of the market, the Wewin strategyd team summarized the market information and industry information, combined with the company's culture and the future development of vision, to determine the general wins the strategy.
"Pu Sheng" meaning "the rate of soil Putian all music", on behalf of the company to live and work in peace to all the people as their responsibility, determined for each family, each enterprise to build the most suitable for living, working place.Also included on the future development of the company's expectations, can hit the ground running in the construction market environment.

Perspectives

长信医疗

长信医疗

  背景: 长信医疗集团是由北京中医药大学东直门医院疼痛中心主任、北京中医

通惠河畔

通惠河畔

    通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了

邦悦

邦悦

   通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具

Work

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