China's food and beverage industry is booming in the sunrise industry, a new and emerging industries. Said that she is old because since the social division of labor has been the catering industry, with the practitioners, it can be said that with the development of every stage of human society. Said she is emerging, today's food and beverage industry has a great difference with the previous food and beverage industry, regardless of function, business models have a great change. Function: from the solution to the problem of social intercourse, to enjoy life. Business model is 100, colorful. With the rapid development of China's national economy, the income level of residents is higher and higher, food and beverage consumption demand is increasingly strong, the turnover has maintained a strong growth momentum.
Coconut Chicken is a color, flavor and taste of the Han Ming Yao, belongs to Hainan cuisine. Coconut and chicken cooked taste salty, fresh, fragrant coconut soup, clear and refreshing, with Qi Sheng Jin effect. Suitable for old and frail, tired, weak, tired and thirsty, etc.. New Chinese brand name should be around Coconut Chicken color, flavor and taste characteristics of name core creative mining, create unique brand name.
Name has the advantages of artful design, novel conception, name strong affinity, passed to the audience a kind of "sweet, sweet, affinity" brand image, easy to psychological distance closer to the expensive food and beverage brands with the audience. Coconut Chicken is a color, flavor and taste Chinese dishes, belonging to Hainan dishes, made with coconut and tender chicken cooking, taste fresh sweet, coconut fragrance. Use the word "honey" to describe the Coconut Chicken delicious taste, with "shell" words highlighted in the industry characteristics and regional characteristics of "Coconut Chicken". Recognition of the name recognition is very high, can resonate with the target audience at the emotional level, in order to win the favor and recognition of the target audience, and competitive brands to form a clear area.