The background of this project is the first energy (Singapore) group co., LTD. Shanghai branch symbol of innovation and enterprise name.The name and logo design task difficulty is to chi oil, a subsidiary in Singapore, how to be born in China, and to better adapt to the development of The Times, from naming to logo design services. Enterprise original logo already can not meet the development of the Internet economy, at the same time, color is too single, in the same industry competition cannot reach differentiation, unable to achieve better visual effect, and have identified in line with their own unique temperament, and good enterprise name. Considering these factors, the enterprise hope that through the prophet named team and design team, to sign a name ideas and optimize innovation overall upgrade.
Identify creative basis by the enterprise on the combination of the first letter S and C, highlight enterprise specificity; Core graphics presented flowers bloom forms of energy, good fit the characteristics of enterprises and industry attributes. Negative space in central silhouette as existing logo graphic outer contour teardrop-shaped, is the spread and carry forward of existing logo graphic. Like the wind drift out of the red part of graphics and flags, have a kind of upward emfs, implication enterprise vigorous development, endless.
Mark red symbolizes the sun, energy, power, passion and development. Grey part of the symbol of science and technology, the earth, tolerance and innovation.
Blooming flower symbol the energy enterprise ideals, all rivers run into sea, open mind, symbol company promote harmonious coexistence between man and nature, and social values of common development.
To chi, name inspired by English "sunchase", sun represents the sun, on behalf of the sun, is also to English interpretation, shows that the enterprise's future is like the sun. Chi, the significance of speeding, energizes a momentum, chase chase was meant to mean in English, has led to the development of cutting-edge enterprises. Up to chi, complete the overall pronunciation, pronunciation, easy to international communication and the public's memory.