To set up the new company's main service projects are electrical equipment, refrigeration equipment, generator product sales, installation and maintenance. Computer hardware and software development and sales, computer, electronics, biology, medicine, automotive technology in the field of four technical services, bio engineering and biological products research, development, sales, rectifier production, development, computer network engineering, computer network software development. Company leaders through a number of companies to investigate, the final choice of the Wewin named after the Chinese brand system solutions.
Research the Wewin and named the team after a lot of investigation and data analysis, delineation of the main competitors for electrical: (imports) Schneider, Siemens, etc. (domestic) Hong Kong, Yineng; refrigeration, carrier, York, Trane; generators: Caterpillar, Kohler, Kang Mingsi. How to separate with the above competing brands is the focus of this work. The Wewin team through the deep mining industry related brand connotation and corporate values, and finally out of innovation, security, integrity, integration of four corporate personality as named creative point, after several exchanges and consultations with the corporate executives, and ultimately determine to reflect the enterprise innovation as the core of the origin of life.
Eventually named name explanation: lattice, unique; Thai, second to none, and embodies the creativity and authoritative; "Kay" and "Lang" quite western style, for the name of the entire add many of the international color. Name the heroic atmosphere, a noble our technological innovation and pursuit of excellence quality fully reflected, sedate do not break vitality, correct font structure, easy to recognize. Brand design interpretation of the earth: mark formed by two semicircular interacting spins round, end-to-end, endless; red convey vitality, energetic and enthusiastic, dynamic, red with very good visual effects, blue shows out a broad sense, science and technology, and at the same time, blue is also the symbol of eternity; in line with the industry attribute of enterprises. Win: two semicircles end to end, representatives work together to boost confidence, common development. Focus: focus as a point, the unity and development of enterprises, the industry won the first in the world.