• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

新视天

文化公司新锐力量

背景:
新公司是一家文化类的公司,先知命名团队通过调研总结文化行业有以下几个发展趋势:数字文化产业独领风骚。数字文化产业分两个部分,一个部分是跟互联网和移动互联网有关的数字文化产业;另一个是数字影视和一些数字化体验相关的部分。在这里偏向于讲互联网的文化产业,它的发展的速度比传统文化产业要快,它最大的特点是平台为王。传统的媒体受到冲击。今后传统媒体主要成长的道路就是需要品牌化的,不可替代内容。
Background:
The new company is a cultural company prophet named the team through research to summarize the cultural industry has the following trends: digital culture industry dominate. Digital cultural industry is divided into two parts, one part is the digital culture industry related to the Internet and the mobile Internet, the other is the digital film and some digital experience. Here in favor of the Internet culture industry, its development is faster than the traditional culture industry, it is the biggest feature is the platform for the king. Traditional media are being impacted. The future of traditional media is the main way to grow the road is the need to brand, irreplaceable content.

 

洞见:
文化金融今后主要介入到文化科技领域,特别是数字文化领域。文化领域、金融领域里面开始有很好的发展,好多人都在感慨文化产业,金融介入不够多。其实这个道理很明白,金融介入的时候,要产业做大金融才能介入。第六,文化企业两极分化。去年大的公司特别是数字文化产业公司在不断并购,形成企业两极分化。从今年开始全面市场化。善于利用市场的手段,能够选择合理的商业模式的这种公司会越来越值钱,依赖政府资源的公司将会越来越不值钱。
Insight:
Culture and finance in the future mainly involved in the field of culture and technology, especially in the field of digital culture. Cultural areas, the financial sector, which began to have a very good development, a lot of people are feeling the cultural industry, financial intervention is not enough. In fact, the reason is very clear that the time to intervene in the financial industry, to intervene in the industry bigger and finance. Sixth, cultural enterprises polarization. Last year, the big companies, especially digital culture industry companies in the continuous acquisition, the formation of corporate polarization. From the beginning of this year a comprehensive market. Good use of the market means, can choose a reasonable business model of the company will be more valuable, the company will rely on government resources will become increasingly valuable.
 

解决:
主体名称:新视天,易理含义:29、贵人扶持希望大,计谋成功财力来。如龙乘云时运开,为乘舟顺展大立功之数理。如龙得水青云直上,智谋奋进,才略奏功 。(大吉)名称释义:命名用“新视天”三个字展现一种全新的传播媒介方式,凸显了行业属性,用“天”字更体现了一种舍我其谁的霸气,展现一种独立进取的企业精神和强大的企业信赖感,同时展示了对公司未来的美好愿景,让人印象深刻。
Solve:
Subject name: a new day, triple-e meaning: 29, to relax, to successful financial strategy. Like a cloud of fortune, as the boat along the development of the crime statistics. Such as water can float upon the clouds, resourcefulness endeavour, zougong. (DAE GIL) name explanation: named by "new day" three words to show a new method that the mass media, highlighting the industry attributes, "day" word reflects a sworn domineering show a kind of independent and enterprising spirit of enterprise and strong business confidence, and show the better vision of the future of the company, let Human impression.
 

Perspectives

CCTV

CCTV

  中央电视台作为中国最具实力的媒体,作为中国的主流媒体的佼佼者,其在国内的影响力不言而喻。受中央电视

奥迪

奥迪

  奥迪作为全球知名的汽车品牌,其本身已经是优良品质的一种象征,奥迪的品牌名虽然是音译,但却恰到好处,

北京大学

北京大学

  北京大学作为中国顶尖学府、百年老校,其深厚的文化底蕴,不言而喻。北大向来以兼收并蓄而闻名,正是因为

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





如何打造持续成长品牌

立即致电 4006-099-888

可获得专业品牌顾问支持,新品牌时代,命名之道,唯有先知。