Hannashan group, founded in 2001, is a large group of cross regional, cross industry. Under the catering, hotel, investment mainly cause Halla Catering Management Co., Ltd, Halla mountain hotel management company, Halla fast-food management company, Halla Investment Holding Co., Ltd. four wholly-owned subsidiary. In China, business with Korean barbecue and Korean food based Halla Catering Management Co., Ltd. headquarters number, total business area, total turnover, urban distribution, brand visibility and reputation, ranking the leading position. Thirteen years of experience, the Group recorded Hallasan growth of extraordinary experience. Group due to the development needs, the need to register the new brand of burger.
Halla group leaders after several rounds of comparison and screening, the final decision choose to name the industry leader the Wewin named China as its new brand naming and brand design. Wewin team through combing the core concept of the new brand, insight into the food and beverage industry development trend, combined with external Westernization category hamburger meal product features, combined with the new brand mall store location, give full consideration to the young consumer groups of consumer characteristics and preferences. Through the process of sorting out the core information of the Wewin, the key words of the new brand should be "international quality", which fully demonstrate its international characteristics, and the core ingredients of the Hamburg rice are integrated into the name.
Savim, from the English transliteration "savory", meaning "delicious, delicious", "Sa" word reveals the international style, "m" word and industry attributes are fit, named in line with the pursuit of young consumers, but also with a sense of intimacy and fashion sense of fashion. Savim brand is very strong, is committed to providing every customer with delicious food and elegant environment. The name of the atmosphere with a simple word, emotional value, make people unforgettable. The logo design Saweimi transfer is European nobility badge and Roman column pattern recognition properties, in order to fully convey the connotation of western.