Investigation and research
Macro trend: 1, the market capacity continues to expand, the development potential is huge. 2, the domestic and international market development is not balanced, the export is the main, the domestic market is not prosperous. 3, the production factors and environmental constraints continue to increase, business risk increase. 4, industry concentration is not high, the strong is not strong.
Consumption trend: 1, canned food is gradually out of the mainstream consumer, the lack of awareness of their consumption. 2, there is a misunderstanding of product consumption, enterprise product education is not in place. 3, consumer demand is obvious, increasingly fashionable, convenient and personalized. 4, the consumption region is obvious. 5, brand awareness of consumer awareness.
Industry development trend analysis: 1, the phenomenon of disorderly competition in the industry is outstanding, the phenomenon of low price competition is outstanding. 2, foreign brands have entered, launched a strong attack. 3, domestic enterprises to carry out a variety of domestic advantages, to speed up the pace of development. 4, the market leading obvious: foreign brands occupy the high-end, domestic enterprises in the low-end as the main market. 5, the integration of industrial chain further aggravate, the integration of production and supply and marketing has become a trend. 6, ignoring the brand construction, the lack of a strong brand. 7, the phenomenon of regional clustering is obvious, each segment has its own strong cluster region.
Honey home Chinese Interpretation: sweet fruit cup, happy family. Name to take "sweet" meaning, honey home and industry attributes match, with a combination of fashion and modernization, in line with the young consumer groups, is easy to arouse the consumer desire. Name simple atmosphere, to give the brand a more intense emotional value, give customers a deep impression.
Sweney English Interpretation: Sweney by "sweet" (sweet) and "honey" (honey) synthesis, Sweney and the meaning of the name of the Chinese match, sweet and beautiful, honey on the heart". Words in English word formation rules, beautiful shape, pronunciation, easy to spread.