New businesses or consumers to buy the network overall home furnishing products, pre significant number of consumers from buy at regulating the family network through the purchase of building materials, consumer groups, online purchasing furniture / home user; in the end furniture products to consumers, the business scope of household products design, production and sales; home space design services; network information services; in the minds of consumers a clear corporate positioning, high sex ratio of soft loading solution (home design, home products) providers; all categories Furniture retailer.
New Taiwan needs a new name, a new name to reflect the characteristics of the industry both at home, but also reflect the characteristics of the platform, the brand value of rich artistic temperament, to convey the "System Solutions Professional brand," the core brand concept. We hope this new brand can have a different style and existing brand, have their own unique qualities. Founders hope to have oriental names, reflect the richness of characters, with Chinese traditional cultural elements. English name to echo each other as a whole. To be able to match the diverse needs of the mobile Internet era meet.
Chinese name: Chain residence, name Interpretation: "Chain Home", pronounced "chain" and "Love" word represents the same interconnected links, link, both of the same enterprise network bridge to success, "Home" means to live, family, statements related enterprises engaged in the industry and household; the name of the whole moral enterprise by linking the Internet, for the audience to provide such services at home, not only its own bridge to glory, as is the link between the audience and the family, and the warmth of the longing for family; and the name of the overall use of the word simple, stylish, the Internet industry and home industry attributes, skills, pronunciation catchy, and has a good industry-related associations, the brand image of great help, very easy to audiences for brand awareness and brand acceptance Building up.