Background of the project:
The application of the Internet habits change significantly, emerging Internet applications including new instant communication, micro-blog, spread rapidly, e-commerce application development steadily. With the country of network copyright protection value and a series of related protection of legitimate policy measures, online advertising revenue will continue to maintain high growth, more than newspaper advertising revenue, gradually approaching the size of TV advertising market.
The new company named Wewin to provide planning, VI design, strategic planning, comprehensive planning of the whole case, the purpose is to build its domestic most insightful culture media company, and build up Sheng Wagner inclusive, upward, the image of innovation.
Facing the challenge:
In the policy for support at the same time, the integration of the wheel cultural media industry has also been rumbling start. Analytic personage points out, Chinese culture industry has entered a period of five years of the era of big mergers and acquisitions, and the first quarter of 2014 is the start of this M & a drama.
The expert inside course of study expresses, at least in the next 5 years, the merger between media companies will also be in a high tide period. Development period of gold enterprise culture, is the culture industry merger integration of the golden period. While the majority of cultural enterprises are Small and micro businesses, only a substantial increase industry concentration, integrated media group China to give birth to world class. The new company to talent showing itself in this market, we must pay attention to the brand image of the modeling and the overall strategic planning, this is the Wewin Chinese challenge.
According to its brand positioning, we determine the name "Sheng Gena". Creative source we come from "spirit culture, all rivers run into sea", the purpose is to highlight the company on the cultural integration innovation seriously and to the company of multi format common development summary. The name GetWord, convenient for future communication.
In the LOGO design, we adopt hollow design way, with a few simple shape creative, full of corners of a letter "V", meaning the company continued to win in the future market competition; font using traditional Chinese characters, highlighting the Sheng Wagner culture company tolerance for the China traditional culture. The overall design of the combination of Chinese and western, on behalf of the company a deep comprehension of the world culture and tolerance..