Background of the project:
The new company is the business qualification of enterprises has approved the establishment of the National Tourism Administration of exit. Through the optimization and upgrading of strategic group and operating system, The operations team has nearly twenty years of citizens travel, meetings and incentive travel and overseas local service experience. to provide quality products and services to exceed customer expectations, do customers and partners forever.
In order to improve the competitiveness of the company in the tourism market, and to promote their tourism products, the company found a Wewin, provides naming, image building and brand strategy service for its.
Facing the challenge:
As one of the most popular industry in recent years, with the change of the tourism industry Chinese economic level, people's income increase and the consumption consciousness and striding development abroad, more and more people travel, make the development of the whole industry is in a prosperous and rising trend in. More and more companies began flooding the market, some of which are not formal company, let a lot of outbound tourists by the loss. The naming of the goal is to establish a good brand image for the company, to create the outbound tourism brand integrity, to allow passengers to enjoy the wonderful trip.
The Wewin's planning team after careful market research and analysis of the summary, after much consideration and selection, the final name "passers hung". "Passers hung", as the name suggests is the meaning of realize one's ambition, watching and industry a high degree of fit from the literal meaning; from speaking "hung" auspicious meaning, meaning the company guarantee every passenger journey. At the same time, we provide business travel, business travel to provide refined for more business people, have a great help for the customer Wangcheng business tasks.
According to our brand positioning, we launched the "infinite your travel" brand slogan, let a person Thoughts thronged one's mind., give people a sense of infinite potential of a journey.