Background of the project:
The number of Chinese outbound tourism has more than Germany and the United States, as the world's largest outbound tourism market. The same year, Chinese tourists consumption abroad , China has become the first outbound tourism consumption in china. China's outbound tourism market and the structure of a lot of changes in recent years, the first is the number of year doubled the tourists, in the past ten years, the average annual growth rate of China's outbound tourism trips up to 18%. Second is China tourists began to pay attention to the depth of experience and exploration. The third is the overseas consumption growing. Finally is the China source of outbound tourists from the original China traditionally eastern coastal areas gradually to the central region, and western regions of the two or three line of the city transfer.
Facing the challenge:
It is expected that the entire China outbound travel market will remain very rapid growth trend, the overall economic slowdown Chinese in recent months, Unpopular market created hot competition scene, travel Chinese travel companies, agencies and more large number ten, it can be said China tourism market is in the period of Warring States contend for hegemony. Thanks to the strength of the market, some even if the strength is not strong in the travel agency can live very well. But the market competition is always survival of the fittest, tourism market as early as the party for a new round of reshuffle. By then, some service ability is insufficient, the customer experience is not good travel companies will be eliminated. Facing severe market situation, find the Wewin good Beijing Baixin international travel company, for the company name, and help the establishment of brand image, in order to develop steadily in the fierce competition.
In the face of increasingly severe market competitive situation, in the competition to win, a good name and location is essential. The Wewin named design team through research and brainstorming, as its name "good letter", meaning "a wonderful journey, millions of credibility", highlighting the company integrity-based business and everything for the sake of customer service attitude; at the same time as the extension of the "service 100%, the integrity of 100%, with 100%" business philosophy. Very much in line with the company's services industry attributes, and give consumers that confidence, give a person with a sense of security; at the same time distinct recognition in many travel companies are conducive to the brand image construction.