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Q学网命名

Qhope在线教育新生力量

项目背景:

       在线教育平台即在线培训系统是实施在线培训,运用网络技术与软件技术,可以定制和扩展的远程网上教育学院。它通过简单易用的课件、试题导入和制作功能帮助行业或企业快速组建自己专有的知识库体系,并提供培训需求调查、培训计划管理、培训过程监控及考核评估等功能帮助客户高效地实施员工培训和考核任务。新品牌命名不单是一种产品,更是一种全新的教育理念和市场营销创意模式。核心产品架构为业务基础,经过与远程教育专家对市场现状与未来发展趋势的分析研究而搭建的适合多种运营模式的远程教育运营平台。真正实现优势互补,强强联合!它将从根本上促进中国远程教育走进千家万户。

Background of the project:
       Online education platform that online training system is the implementation of online training, the usage of network technology and software technology, School of remote online education can be customized and extended. Knowledge base system which help the industry or enterprise quickly set up their own proprietary through easy to use courseware,. The new brand name is not only a product, it is a kind of brand-new education idea and marketing creative mode. The core product architecture for business foundation, distance education operating platform through analysis and distance education experts on the current market . Realize the complementary advantages, powerful alliances! It will promote the fundamentally Chinese distance education into the thousands of households.
 

面临挑战:      

       网络课程缺乏情感交流,如何能吸引孩子及家长的关注。传统的授课方式,当教师与学生面对面交流时,存在着潜在的情感交流。教师可以以自身独特的人格魅力来感染学生,使学生在学习知识的同时,领悟到书本以外的许多东西。特别是一些优秀的教师诙谐幽默的授课形式不仅能激发学生浓厚的学习兴趣,而且使得学生因此加深记忆,以至终身难忘。网络课程的学习环境是一个相对自闭的环境,如何能让孩子及家长持续的对课程及网站建立兴趣及信任。网络课程带来的其他副作用。面对一个固定的机器,眼睛长时间盯视屏幕会带来视疲劳;使用终端时,身体的固定、姿势加上有时枯燥的学习内容不仅影响学习效果,而且往往是人们放弃网络学习的主要原因。

Challenge:
       Network course lack of emotional communication, how to attract the attention of the children and their parents. The traditional way of teaching, when teachers and students face to face, there are emotional exchange potential. Teachers can be to their own unique charm to infect students, enable students to learn at the same time, understand many things to besides books. Especially some excellent teachers humorous form of teaching can not only arouse the students' interest in study, and make students therefore enhance memory, even lifelong unforgettable. The network course learning environment is a relatively closed environment, how can let and trust children and parents continue to curriculum and website build interest. Other side effects brought by the network curriculum. In the face of a fixed machine, eyes staring long into the screen will bring visual fatigue; use the terminal, fixed, body position and sometimes dull study content not only affect the learning effect, and is often the main reason people give up of network learning.

解决方案:

       “Q”,是英语单词“cute”的谐音。“cute”一词的发音是[kju:t],而根据《现代英汉综合大词典》的解释为:形容词,逗人喜爱的,聪明的,伶俐的,漂亮的;故作风雅的。在实际运用中,“Q”也表示幼稚、年轻,与学生的特征高度对应。“学”指博学多才。掌握的知识:学问。学术(一切学问的总称)。学位。学士(a、学位名,大学毕业生;b、古代官名)。才学。治学。学识。博学多才。hope英文单词,n.希望,期望;希望的东西;被寄予希望的人或事物、情况;抱有希望的理由。

Challenge:
       Network course lack of emotional communication, how to attract the attention of the children and their parents. The traditional way of teaching, when teachers and students face to face, there are emotional exchange potential. Teachers can be to their own unique charm to infect students, enable students to learn at the same time, understand many things to besides books. Especially some excellent teachers humorous form of teaching can not only arouse the students' interest in study, and make students therefore enhance memory, even lifelong unforgettable. The network course learning environment is a relatively closed environment, how can let and trust children and parents continue to curriculum and website build interest. Other side effects brought by the network curriculum. In the face of a fixed machine, eyes staring long into the screen will bring visual fatigue; use the terminal, fixed, body position and sometimes dull study content not only affect the learning effect, and is often the main reason people give up of network learning.

Perspectives

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Work


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90年代,鹰隼试翼……
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明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
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