Background of the project:
Erdos Li Rong Trade Co. Ltd is a local well-known enterprises. Its business scope covers electronic commerce network marketing, micro message of e-commerce marketing, supermarket, pharmacy, etc.. Its products include maternal and child products, milk powder, food, daily necessities, clothing, shoes, toys, books, stationery, etc.. Since the market of infant, maternal and child grows fast, the market competition turns increasingly fierce. Erdos, as an important city of Inner Mongolia, this piece of market competition is especially fierce. In order to continuously develop in this environment, resource integration and brand marketing are essential strategies for its development. In order to expand the brand influence and reshape the brand image, Li Rong turned to Wevin to naming them and design for them.
Facing the challenge:
There has no formed big famous brands in the baby products market yet, but there are several well-known brands, such as Dr frog, Beautiful Mother, China Dolls etc.. Based on infant characteristics, quality is the priority of the infant supplies. But the market is still chaotic and the good and bad are intermingled. It brings certain harms to consumers directly or indirectly. In this case, the market continues to be a benchmark and example. Li Rong Trade Co. Ltd is established under this kind of background, shouldering the responsibility to change the local market pattern and benefit vast number of consumers. After Wevin received this scheme, we did a lot of detailed research upon the current industry developments, striving to provide a set of project to Li Rong to build their brand.
After much discussion within Wevin laboratory personnel, we finally chose the name "Li Rong ". The creative point of Rong is that it means "benefit the whole world people", which implies Erdos Li Rong Trade Co. Ltd will be responsible for the interests of consumers, and its enterprise concept is doing their best to meet consumer demand. At the same time, the name is full of high-end atmosphere as well as Chinese traditional culture. It will make people generate a feeling of closeness.
The based vision of LOGO design is a geometric figure child image. Its main color are red, yellow and blue color. The color blue and red beside the child are representative of care from his parents. It’s consistent with the product property of that company. The overall image is lively and full of a strong sense of rhythm, giving people the feeling of pleasure. Its color collocation is reasonable, gives people visual beauty and a sense of harmony.