• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

利融商业

利泽万世,汇融天下

项目背景:
鄂尔多斯利融商贸有限公司是当地著名企业,经营范围覆盖网络电子商务营销、微信电子商务营销、商超、药店等,经营产品包括母婴用品、奶粉、食品、生活用品、服装、鞋帽、玩具、书刊、文具等。随着婴幼儿用品和母婴用品市场的极速发展,市场竞争愈发激烈。鄂尔多斯作为内蒙古重要城市,这一块的市场竞争更是进入了白热化。要想在这个环境中不断发展,资源整合和品牌营销是必不可少的发展战略。为了扩大品牌影响力、重塑品牌形象,利融找到了先知时代,为其做命名和设计。

Background of the project:
Erdos Li Rong Trade Co. Ltd is a local well-known enterprises. Its business scope covers  electronic commerce network marketing, micro message of e-commerce marketing, supermarket, pharmacy, etc.. Its products include maternal and child products, milk powder, food, daily necessities, clothing, shoes, toys, books, stationery, etc.. Since the market of infant, maternal and child grows fast, the market competition turns increasingly fierce. Erdos, as an important city of Inner Mongolia, this piece of market competition is especially fierce. In order to continuously develop in this environment, resource integration and brand marketing are essential strategies for its development. In order to expand the brand influence and reshape the brand image, Li Rong turned to Wevin to naming them and design for them.

面临挑战:
在婴幼儿用品市场上,尚未形成大品牌,但是已经有了几个知名品牌,如博士蛙、漂亮妈妈、中国娃等。由于婴幼儿的特性,决定了婴幼儿用品必须保证质量。但是由于市场较为混乱,品牌良莠不齐,直接或间接的给消费者带来了一定利益的损害。在这种情况下,市场上继续一个标杆和榜样。利融商贸有限公司就是在这种背景下成立的,肩负着改变当地市场格局、造福广大消费者的重任。先知在接到这次方案后,对当前行业发展情况做了大量细致的调研,力求为利融提供一套有助于品牌建设的方案。

Facing the challenge:
There has no formed big famous brands in the baby products market yet, but there are several well-known brands, such as Dr frog, Beautiful Mother, China Dolls etc.. Based on infant characteristics, quality is the priority of the infant supplies. But the market is still chaotic and the good and bad are intermingled. It brings certain harms to consumers directly or indirectly. In this case, the market continues to be a benchmark and example. Li Rong Trade Co. Ltd is established under this kind of background, shouldering the responsibility to change the local market pattern and benefit vast number of consumers. After Wevin received this scheme, we did a lot of detailed research upon the current industry developments, striving to provide a set of project to Li Rong to build their brand.

解决方案:
经过先知实验室人员的内部大量讨论和创意思考,最终我们选择了“利融”这个名字。“利融”的创意源点是“利泽万世,汇融天下”,立意鄂尔多斯利融商贸有限公司为广大消费者的利益负责、以满足消费者的需求为目标的企业理念。同时名字大气,充满了中国传统文化的气息,让人产生亲近感。
LOGO设计以一个几何形体的小孩形象为主视觉,红黄蓝三原色为主色,小孩两边的蓝色和红色图形代表的是父母的呵护,符合公司经营产品属性;整体造型形象生动,律动感强,给人以愉悦感;颜色搭配合理,给人以视觉上美感和和谐感。

The solution:
After much discussion within Wevin laboratory personnel, we finally chose the name "Li Rong ". The creative point of Rong is that it means "benefit the whole world people", which implies Erdos Li Rong Trade Co. Ltd will be responsible for the interests of consumers, and its enterprise concept is doing their best to meet consumer demand. At the same time, the name is full of high-end atmosphere as well as Chinese traditional culture. It will make people generate a feeling of closeness.

The based vision of LOGO design is a geometric figure child image. Its main color are red, yellow  and blue color. The color blue and red beside the child are representative of care from his parents. It’s consistent with the product property of that company. The overall image is lively and full of a strong sense of rhythm, giving people the feeling of pleasure. Its color collocation is reasonable, gives people visual beauty and a sense of harmony.

Perspectives

奥蔻取名

奥蔻取名

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

Lavie楼盘起名

Lavie楼盘起名

  远洋·LA VIE作为高端别墅区,给人以高贵典雅的感觉。先知在为远洋·LA VIE做品牌设计时,重点想要突出的就是别

艺高命名

艺高命名

  作为一家专业的美发机构,“艺高”非常贴切。先知在为艺高取名时,首先考虑其行业属性,作为美容美发行业

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方 向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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