Huiyuan Juice Group was established in 1992, is the main fruit and vegetable juice beverages of the large modern enterprise group. At present, China Huiyuan fruit industry has become the first brand. Huiyuan brand was awarded "China Famous Trademark", Huiyuan products have been awarded the "China Famous Brand" and "national exemption product quality qualifications."
Huiyuan Juice launched a new kiwi juice, you need to brand planning, brand positioning, brand name, by the juice beverage market research and analysis of the characteristics of kiwifruit, we believe that a wide range of beverage market products, to the fierce competition in the market come to the fore, there must be a unique, clear positioning, property aspects from the kiwi itself, it will be easier to get consumer recognition and acceptance.
Kiwi nickname more, and most distinctive to the number of "Strange Fruit", giving a fresh feel, therefore, on this basis, Wevin make minor changes, not only retains the kiwi's own name, but also makes people different name feeling. The brand is not only the basic characteristics of the juice to fully unfold, while giving high-end brand, noble temperament, clear positioning and kiwi itself has the characteristics coincide help establish a brand image and communication. Wevin made LOGO design especially smart cute, fresh and bright colors, giving a pleasant feeling, very consistent product positioning.