Beijing Wine Co., Ltd. is a high-end U.S. imported wine business. U.S. for emerging wine country, wine began in the earliest 16th century, nearly 30 years to catch up and become fine wine producer. American wine is very diverse, from everyday drinking wine, enough and fine wines comparable European countries have.
新世界的制酒方式注重于把葡萄中的各种果香提取出来 (fruit forward)，所以新世界酒果香浓郁，而且相对于法国葡萄酒普遍价格实惠，易于普通受众接受。近些年来，法国葡萄酒除了八大名庄外，在世界范围内的销量普遍下降，在中国市场也有逐渐被取代之势。
New World liquor focus on grape fruit extract out of (fruit forward) , New World wine fruity, but relative to the general price of French wine is affordable, easy to the general audience to accept. In recent years, the French wines in addition to eight Chateau, worldwide sales of a general decline in the Chinese market have been gradually replaced by the potential.
The brand planning department of Wevin immediately responded with the signing, including brand positioning, brand and corporate name in English, language interpretation brand, brand stories and other content planning contract. The customer's history and heritage as well as in-depth research on the target market for a comprehensive investigation, Wevin positioned it as international, elegant, atmospheric, noble. Subsequently the corporate and brand name "Vonesca", shot in the term set by the client after that is more in-depth interpretation of the brand creation and brand story written language.