Background of the project:
Inner Mongolia Tianyi Environmental Technology Co., Ltd (Tianyi Environment for short). It’s introduced by the the Inner Mongolia Autonomous Region Bureau of foreign experts in 2011 and currently located in Hu Hehaote Oversea Students high-tech business incubator. It’s the only research institutions which grasp the core technology dielectrophoresis of industrial application in the world. As the common supporting technology that can make many high-tech industries have a breakthrough progress, dielectrophoresis industrial application technology has been applied in the fields as no pollution mineral separation, water treatment, biology, new materials, new energy and etc.. All has brought a revolutionary progress in technology.
标志整体视觉协调、统一、简练、精致，以圆形为基础形状，代表中国传统文化里的“天”，与坤厚品牌释义“坤厚载物——大地宽厚而能载万物”形成天圆地方的 大格局，和中国传统文化相合；整体造型又结合了易经八卦，静动相生，形成生生不息的感觉；线条流畅，富有传统文化中“和谐”的精神。整体造型和谐统一，给 人以包容、大气感。
Wevin naming team started from Zhou Yi Kun Gua and naming it "Kunhou", which means "good and generous enough to bear things". The naming pattern is big and grand and contains expectations for the future of the company as well as rich cultural meaning.
The overall visual sense of the mark is coordination, unity, concise and delicate. The basic shape is round, which represents the heaven in Chinese traditional culture. It’s comform to its naming pattern as well as Chinese traditional culture. The overall shape combined with ZHOUYI philosophy, static and dynamic live together, formed the feeling of life last forever. Besides, the smooth lines have rich traditional culture "harmony" spirit. The overall shape is harmony and unity, and give people a sense of contain and bounty.
Logo color is blue and green based, manifests the enterprise attribute of Kunhou group. Blue represents sky, ocean, clean and broad. The green represents the land, grassland and life. It’s not only means moral bearing, also pointed out the area of Kunhou -- the Mongolia grassland.
The abstract graph clenched hands means the cooperation, win-win, harmonious development. Blue and green are the earth's main colors, on behalf of positioning the globalization of company enterprise. The abstract design the letter "E", is the initial word of the brand English name, which conforms to its Chinese name.
On the whole, the LOGO is a perfect interpretation of the contain and bounty of the brand name "Kunhou" . Using graphical language to interpret the enterprise property, binding figure and brand name to form a whole perfect harmony body.