Background of the project:
Beijing Shoudeng Investment Holdings Co., Ltd is property management, capital operation and investment business as the main operating company, its business scope involves many fields like finance, securities, insurance, real estate, high-tech investment and guarantee services, high-tech industry, public utilities, environmental protection, building design and consultation etc.
Experiencing the economic downturn In 2013, Chinese economic stand a chance to rebound in 2014, thereby pulling the capital market and the equity market to recover. To improve the optimization and adjustment of industry structure and to complete the downstream industry chain will remain the main aspect of Chinese investment development.
Facing the challenge:
Although the market grows slowly, China investment industry is still full of optimism: what behind the depth adjustment of industry is the market structure will be further clarified; specialization and branding will become a mainstream trend and the mechanism of Chinese home market will be further optimized.
Compared to the overall size of the market changes, the formation of a new pattern of competition within the industry and transition path of mechanism specialization and branding will become a more noteworthy phenomenon in Chinese investment industry next year .
As a investment company, making money is the first goal, safety is a necessary condition, how can let customers and shareholders trust, name is the first step, Wevin naming team started from this point to naming Beijing Investment Holdings Company.
After screening we ultimately choose the name "Shoudeng". "Shou" means the first, the leader, which indicates the company will become the leader in this industry and also represents the location of the company -- the capital Beijing; "Deng" means a long-term perspective of future, is the great expectations for the company. The combination of these two words means "walk confidently and climbing the peak", which shows the prospect of the company’s future and its strong self-confidence. The English name “Soastep” is according to the Chinese name "Shoudeng", which means take the lead. The English name “soastep” is combined with soar and step. Soar means "fly", step means "pace". The English name matched the Chinese name perfectly. As to the pronunciation, it’s matched to "Shoudeng", which is catchy and good for its mouth to mouth spreading.