• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

盛美牧业

辽宁牧业龙头企业

项目背景:
本溪盛美牧业是一个集种鸡饲养、鸡雏孵化、饲料生产、肉鸡食品加工、生物有机肥生产为一体的现代化肉鸡加工企业,并建立了以本溪为生产加工基地,以沈阳为核心,辐射鞍山、抚顺、丹东、辽阳等辽宁中部城市群的肉鸡生产加工直销的网络。总投资超过4.5亿元,企业每年可实现产值25.8亿元,增加值6.5亿元,利税1.4亿元,是明山地区最大的农业产业化龙头企业之一。为了拓展市场,让企业从辽宁省推向全国、推向世界,品牌战略是其中不可或缺的关键一环。对于企业来说,品牌的知名度和传播度就是无形的资产,要想获得更好的推广和传播,首先就要给公司企业起一个合适、好听的名字。尤其是像牧业这种传统产业,想要在已经日趋成熟的市场创新经营,一个好名字是企业成功的第一步。为达成公司企业成为全国范围内大型龙头企业的愿景,他们找到了先知中国为其做品牌中文起名。
Project background:
Benxi Shengmei animal husbandry is a modern broiler processing enterprise including breeding, hatching chicks, fodder production, broiler food processing, bio organic fertilizer production , and set up in Benxi as its production base. Its broiler production and processing direct sales network covering Anshan, Fushun, Dandong, Liaoyang and other central city group of Liaoning, with Shenyang as its core. The total investment over 450 million yuan, the annual output value is 2.58 billion yuan, the added value is 650 million yuan, taxation of profit is  140 million yuan. The enterprise is one of the biggest leading enterprises of agricultural industrialization in Mingshan area.In order to expand the market, promote the enterprise from Liaoning province to the country, to the world, the brand strategy is the most indispensable key link. For enterprise, brand awareness and propagation are intangible assets, to promote and spread further, we should give the company a proper, good listening name. Especially as the traditional animal husbandry industry. In order to innovate manage in this increasingly matured market , a good name is the first step to the success of an enterprise.To achieve the nationwide leading enterprise vision,the enterprise come to find us Wevin to give them a brand name in Chinese.

面临挑战:
牧业属于第一产业,属于传统产业。而如今的时代第三产业的发展势头已经远远超过的第一产业。未来能在当今的市场获得更好的发展,第一产业纷纷转型,通过整合资源和搭建平台,联合网络资源整合,已经形成了第一、三产业紧密互联的状态,单一的生产加工企业已经不能在当前新新社会中拥有优势。现阶段,我国畜牧业正处在由传统向现代加速转型的进程中,呈现出一些新的特征,但是近两年出现了一些新问题需要正视,未来我国畜牧业的发展仍是机遇与挑战并存。未来人们对畜产品的消费需求不可抑制,畜牧业仍是农业和农村经济发展中最具活力的增长点和朝阳产业,关键是在畜牧业生产过程中要提高饲料、养殖、防控的科技含量,努力向社会提供安全、营养、美味的畜产品。在此我们坚信未来畜牧业会沿着稳定健康的轨道前进。
Facing the challenge:
From the company's attributes, animal husbandry is the first industry, belong to the traditional industry. Now the era of the third industry development momentum surpassed the first industry. To achieve a better development in the future market, the first industry transition one after another, through the integration of resources, building a platform and combining cyber source, has formed the first and the third industry closely interconnected state, single production and processing enterprises can’t possess advantages in this new society.At present, the animal husbandry industry in our country is speeding up the transition from tradition to modernity, showing some new characteristics, but in the last two years there are some new problems need to face, the future development of animal husbandry in China still combines opportunities and challenges . In the future people's consumption need to the livestock product can not be suppressed, animal husbandry would be the most dynamic industry in the agricultural and rural economic development area , the key of the animal husbandry production process is to improve the technology content of feeding, breeding, prevention and control, and strive to provide safe, nutritious, delicious animal products. We firmly believe that the future of animal husbandry will march forward along the healthy and stable track.

 

解决方案:
要想打造一个全新的牧业品牌,起名是第一步的,因为一个好名字可以给企业非常好的传播度和识别度,让企业在将来的推广和发展中可以起到事半功倍的作用。先知命名团队在接到这个命名后,对中国现有市场和国外知名企业成功案例做了详细而周全的调研,对本公司的命名做了初步总结,认为本公司的命名应该从国际感、可识别度方面入手。通过大量的起名、筛选,最终确定了盛美这个名字。盛美有繁盛、盛大、美好的意境,对于牧业来说,消费者更多的考虑是食品安全问题,盛美具有天然美好的属性,消费者看到之后容易产生好的联想,给人以安定感;同时,名称具有国际范,大气,对于未来品牌的全国、全球推广来说都非常有利。另外,从设计角度来讲,盛美拥有更好看的结构和可设计度,对于品牌传播来说尤其有利。
The solution:
To create a new animal husbandry brand name, is the very first step, because a good name can give the enterprise a very good propagation and recognition, so that the enterprise could yield twice the result with half the effort in its future promotion and development. Our Wevin naming team after receiving the mission, has done a detailed and comprehensive research to the Chinese existing markets and successful foreign famous enterprises cases. After done a preliminary conclusion, we believe we  should naming from the international sense and recognisable degree.By screening a large number of names, we ultimately determine the name Shengmei. Shengmei means bloom, grand, beautiful and contains other artistic conception. For the animal husbandry, consumers cares more about the issue of food safety. Shengmei has natural good attributes. It’s easy to produce a good association and a sense of stability to consumers. At the same time, this name has an international sense.It’s good for its global promotion of the brand  in the future.In addition, from its design perspective, Shengmei has a beautiful structure and easy to be designed, which could be particularly advantageous for the brand propagation.
 

Perspectives

工商银行

工商银行

通过双方深入探讨交流之后,先知展开了一系列基于缜密调查与研究的创意活动,包括品牌定位、品牌命名、品

真视通

真视通

真视通这个公司名称本身就能够传达出企业属性,即为企业提供多媒体视讯,强调了信息的真实,而一个视字也

台湾产业园

台湾产业园

通过深入的前期项目调研,我们提出了“海峡两岸,一衣带水,情深谊长”的深厚文化传播理念,力争把园区打

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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