Benxi Shengmei animal husbandry is a modern broiler processing enterprise including breeding, hatching chicks, fodder production, broiler food processing, bio organic fertilizer production , and set up in Benxi as its production base. Its broiler production and processing direct sales network covering Anshan, Fushun, Dandong, Liaoyang and other central city group of Liaoning, with Shenyang as its core. The total investment over 450 million yuan, the annual output value is 2.58 billion yuan, the added value is 650 million yuan, taxation of profit is 140 million yuan. The enterprise is one of the biggest leading enterprises of agricultural industrialization in Mingshan area.In order to expand the market, promote the enterprise from Liaoning province to the country, to the world, the brand strategy is the most indispensable key link. For enterprise, brand awareness and propagation are intangible assets, to promote and spread further, we should give the company a proper, good listening name. Especially as the traditional animal husbandry industry. In order to innovate manage in this increasingly matured market , a good name is the first step to the success of an enterprise.To achieve the nationwide leading enterprise vision,the enterprise come to find us Wevin to give them a brand name in Chinese.
Facing the challenge:
From the company's attributes, animal husbandry is the first industry, belong to the traditional industry. Now the era of the third industry development momentum surpassed the first industry. To achieve a better development in the future market, the first industry transition one after another, through the integration of resources, building a platform and combining cyber source, has formed the first and the third industry closely interconnected state, single production and processing enterprises can’t possess advantages in this new society.At present, the animal husbandry industry in our country is speeding up the transition from tradition to modernity, showing some new characteristics, but in the last two years there are some new problems need to face, the future development of animal husbandry in China still combines opportunities and challenges . In the future people's consumption need to the livestock product can not be suppressed, animal husbandry would be the most dynamic industry in the agricultural and rural economic development area , the key of the animal husbandry production process is to improve the technology content of feeding, breeding, prevention and control, and strive to provide safe, nutritious, delicious animal products. We firmly believe that the future of animal husbandry will march forward along the healthy and stable track.
To create a new animal husbandry brand name, is the very first step, because a good name can give the enterprise a very good propagation and recognition, so that the enterprise could yield twice the result with half the effort in its future promotion and development. Our Wevin naming team after receiving the mission, has done a detailed and comprehensive research to the Chinese existing markets and successful foreign famous enterprises cases. After done a preliminary conclusion, we believe we should naming from the international sense and recognisable degree.By screening a large number of names, we ultimately determine the name Shengmei. Shengmei means bloom, grand, beautiful and contains other artistic conception. For the animal husbandry, consumers cares more about the issue of food safety. Shengmei has natural good attributes. It’s easy to produce a good association and a sense of stability to consumers. At the same time, this name has an international sense.It’s good for its global promotion of the brand in the future.In addition, from its design perspective, Shengmei has a beautiful structure and easy to be designed, which could be particularly advantageous for the brand propagation.