This is the casual clothing brand naming services of SK group.our client wants to help this brand into the Chinese market and to accomplish something. Prophet's primary task is tailored for a Chinese brand name. The name is not only loud, but also to meet the product features, close to the Chinese customers.
Through the pre-market investigation that:SK is the world's top 500 is not clear, but the brand awareness in China, which requires the brand localization, making the brand more in line with the audience's acceptance habits.Thus, Wevin decided to weaken the SK brand, first to find SK 's clothing brand and business development point of balance, identified as the brand feel Keywords: young, age, hearty, taste, vitality, and other core dissemination point.
Wevin provides several sets of programs (including El Portal, Bei Siqi, Leifu Man), several customers in the selection, the final determination is "to send waves." "Faction wave" a pronunciation with international characteristics, and the kernel contains Chinese local culture, while fully combines the apparel product features and brand concept. "Send waves" and the young people to pursue freedom, the pursuit of individual characteristics consistent, easy to get recognition and acceptance of the target audience.