ChangHong was founded in 1958, from a military career, TV Societe Generale, to develop diverse electronic information has become a set of military, consumer electronics, R & D and manufacturing as the core device integrated multinational group, and forward a globally competitive information appliances content and service providers to advance.
February 2006, through a nationwide selection of bids, ChangHong ultimately selected Wevin to make enterprise renaming , product naming and related strategic planning. Depth through two preliminary communication, the two sides reached cooperation intentions. In this naming process, the need to take full account of the named group name and group name of the degree of association, ensure that the name with a reasonable, consistent with industry characteristics.
Through a lot of scientific research and brand strategy analysis,Wevin provides enterprise naming and product solutions for Changhong MP4. March, Changhong Zarva ultimately selected "ZARVA" from the five sets,which shows high-quality and vividly, Besides the name of the whole is very harmonious to read fluently, rapidly enhance the brand image of a solid foundation.