On liquor industry, Wevin considered that at least two aspects can't be ignored: First, the liquor is regarded as the cultural consumption. It can delight one's mood and meet spiritual needs, this is the social transmission function of wine.Wine while influential to the body, but still plays an important role in society.There is no standard for wine culture.Therefore, for companies, more correctly view and understanding of "liquor and culture" were needed;Secondly, as people's consuming level and concept becoming mature ,"drink healthy wine, advocate scientific drinking methods" has been turned into a consensus. More specifically, wine's healthy mechanisms, propositions and health care functions are increasingly become people's premier pursuit and standard in wine consumption.The healthy culture and methods of wine shall be an important connotation which is indispensable, even with strategic core value.
Lu Qing Wang Wine Development Limited Corporation of Fen Wine Group is a modern enterprise that integrate aloe planting and researching with marketing.Lu Qing Wang is a series of high quality, high level and high grade healthy wine that Fen Wine Group launched out recently after long-term researches and development. It choose American curacao aloe vera, which is known as the "universal herbs," adopting advanced biological soaking purification technologies, perfectly fuse with qualified fen-flavored vintage bases that Fen Wine Group produced, with the unique taste of soft, sweet and clean, make it the priority of modern healthy drink.
Based on systemic market researches and years of practical experiences, Wevin positioning it as "the first health culture wine brand in China", let the consumers know that Lu Qing Wang wine, it is not only a kind of wine, but also a healthy lifestyle choice full of humanity. It changed not onlythe traditional Chinese wine drinking pattern, but also injected new vitality into Chinese wine culture, which indicates a new orientation for the development of liquor industry!
According to the positioning as "China's first brand in health culture wine ", with the consideration of consumer's acceptance in Chinese wine industry, Wevin tailored its name as "Lu Qing Wang", meaning "Aloe is healthy for body, with the flavor of fragrant and clean". The name not only reveals new brand features, but also incisive interpret its positioning, and increase the decent culture atmosphere with brand's unique phonological beauty. It lets consumers feel soul and spiritual sublimation and progress in nectar flavor, coordinate withits slogan. In addition, "Lu Qing Wang" is simple-structured, catchy read, coincide with modern aesthetic principles of form beauty, convenient for consumers to identify and memory, conducive to the spread of the brand image.